The Association for Runic Studies sponsored a major event in the Fall of 2010 titled: The North American Lecture Tour. The tour was funded in part by a generous grant from the Swedish Council of America.

Professor Henrik Williams spoke at University and College campuses as well as museums, including:
- Harvard University, Cambridge, Mass.
- University of California, Berkeley, Calif.
- University of California, Los Angeles, Calif.
- University of Minnesota, Minneapolis, Minn.
- Augustana College, Rock Island, Ill.
- Northeastern State University, Tahlequah, Okla.
- The Ohio State University, Columbus, Ohio
- The Catholic University of America, Washington D.C.
- The Smithsonian Institution, Washington, D.C.
- California Lutheran University, Thousand Oaks, Calif.
- Alexandria Technical College, Alexandria, Minn.
Dr. Richard Nielsen joined Professor Williams at the following locations:
- California Lutheran University, Thousand Oaks, Calif.
- The Minnesota Historical Society, Saint Paul, Minn.
- Alexandria Technical College, Alexandria, Minn.
- Northeastern State University, Tahlequah, Okla.
